Mises knew that it is not enough to hold the right views, though this is an essential step. It is just as important to do everything possible to see that these views are propagated and made compelling in a way that will transform society and politics. And this is why he became an advocate of a new institution that would be dedicated to liberty. This institution, he hoped, would not only be a source of new ideas. It would work to bring them about and realize them within the affairs of the human population.
The marketplace for ideas is built entirely upon ideas that have been discovered, heralded, and disseminated, and thereby become part of the structure of the world in which we live. In the same way that an entrepreneur cannot be content to merely imagine a shopping mall or a new search engine, but must also see these dreams realized economically and then marketed, in that same way we must not and cannot be content to merely hold sound views. We must work to see them realized. FULL ARTICLE