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Source link: http://archive.mises.org/6706/technology-plus-economics-plus-marketing-business-success/

Technology plus economics plus marketing = business success

June 1, 2007 by

I’ve been completely captivated by this series of interviews in which Steve Jobs and Bill Gates are brought on a set together to talk about the history of our times as it concerns technology, and their particular contribution to it. These are two amazing techno-entrepreneurs. They are speaking of incredible technological advances, and their winsome talk of the old days is often hilarious. But never far from their techno-speak are two other critical factors: economic conditions and marketing. They roll from one concern to the next to the next and back again, presenting a beautiful picture of what makes for the growth of an economic sector: not economic conditions alone, not technology alone, not marketing alone, but all three working in combination. It is impressive to see how natural and normal it is for these two giants to think in terms of all three, and all three they find exciting and thrilling. Somehow, these interviews strike me as important archives of our time, and an excellent corrective to people who fallacious believe that one or two of these forces alone are what accounts for business success.


George Gaskell June 1, 2007 at 1:32 pm

Compare and contrast these two business leaders with the recent spate of politicians who have gone to Silicon Valley to outline their “plans”.

The government thugs are somehow supposed to improve what thousands of highly-skilled entrepreneurs are already doing.

Michael A. Clem June 1, 2007 at 2:02 pm

And vice-versa. While they didn’t really get into details, one gets the feeling Jobs and Gates have a pretty prosaic, mainstream view of politics. Instead of donating lots of money to public education and trying to integrate computer technology into the public system, perhaps Bill needs to consider how he (or Microsoft) would try to run and operate a school as a for-profit business, just as he tries to run Microsoft as a for-profit business. THEN we might see some real educational innovation. His philanthropy is being wasted, or at least being used inefficiently.

constant reader June 2, 2007 at 3:34 pm

On what grounds can you say that somebodys philathropy is being used inefficiently? It’s his freely made decision and thus cannot be judged in these means.

I’d say it’s a typical Hayekian entrepreneur experiment, and only the market can verify it’s effectivity.

David C June 2, 2007 at 5:09 pm

Having worked in the valley, and a lot of other high tech startups, I would like to point out that there is a special private monopoly called “copyright” that causes these “successes” to stand out spectacularly against the 10′s and thousands of other successes that happen behind the scenes that are actually the core that pushes the valley forward. Anyone who has lived in the valley, can testify as I do that they have the most blatant anti-copyright and anti-patent culture on the planet. It is not a coincidence that this same culture is the most innovative and financially successful with it on the planet.

Artisan June 3, 2007 at 4:00 am

That’s “patent”, not “copyright”.

Copyright deals with artistic matter… well unless you are speaking of the mix of both, as in Apple’s “I-tune” for instance.

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