Search-Optimized Domain Portfolio Sells for $164 Million:
Internet marketing firm Marchex Inc. has finalized a deal to pay a whopping $164.2 million for Name Development Ltd., which displays keyword advertising across a portfolio of more than 100,000 domains. The deal, along with the recent sale of a misspelled domain name for $112,000, offers evidence that mistyped URLs and other “accidental traffic” have become big business.
Arguably, the way the current TLD system is set up [a State entity (Department of Commerce) and ICANN], the ‘perverted’ procurement system in part contributes to this bounty. Be sure to read, Hijacking the Internet by Timothy Terrell. Via Slashdot.
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