When Chikin Ramen, Ando’s first product, hit the shelves in 1958, the Japanese public initially saw it as a luxury product — it cost slightly more than fresh soup at the local ramen shop. But consumers quickly embraced the convenience of making ramen at home, and sales took off. Instant ramen became a staple food in Japan, and other companies entered the market.
Ando, in turn, looked for international customers. Undaunted by the American consumer’s ignorance of ramen and even chopsticks, Ando declared “Let them eat it with forks!”
On a business trip to the united States in 1966, Ando had his next great idea. According to legend, Ando was demonstrating his product to supermarket executives in Los Angeles when he observed them repurposing their Styrofoam coffee cups as ramen bowls . Intrigued, Ando replicated these makeshift containers for a new product, which took five more years to develop. When Cup Noodles debuted in 1971, they were an immediate sensation: Nissin, Ando’s company, has now sold more than 20 billion units. Instant ramen packaged in its very own heat-resistant container — what could be more convenient?
Source link: http://archive.mises.org/17391/using-your-instant-noodle/