An absolutely thrilling article appears in Bloomberg Businessweek: Taco Bell and the Golden Age of Drive Through
Those who put down this industry are completely uncomprehending about its significance in terms of technology, entrepreneurship, social service, and human well being. It is a microcosmic culmination of human progress from the beginnings of the industrial revolution to our time, an archetype of human cooperation and capitalist risk taking has brought joy to the most fundamental of all material impulses: the need to eat.
Every Taco Bell, McDonald’s (MCD), Wendy’s (WEN), and Burger King is a little factory, with a manager who oversees three dozen workers, devises schedules and shifts, keeps track of inventory and the supply chain, supervises an assembly line churning out a quality-controlled, high-volume product, and takes in revenue of $1 million to $3 million a year, all with customers who show up at the front end of the factory at all hours of the day to buy the product.
(Thanks Steve Horowitz)