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Source link: http://archive.mises.org/15320/15320/

The Mises Bottle Hugger (or Beer Huggy, Koozie, or whatever)

January 13, 2011 by

What is capitalism but the conquering of the cruelties of nature for the benefit of mankind? One of those cruelties is that cold things become room temperature even if we want them to stay cool.

Think of a beer, for example. Americans like beer cold (no comment on other points of view on the matter). And yet the warmth of the hand has a warming effect even above room temperature.

Hence, the hugger: the item that vastly prolongs the period of cold and thus increases human welfare for all who are fortunate enough to own one.

The bottle “hugger,” then, may look like a round foam thing with a cloth wrapping, but it symbolizes much more. It demonstrates our determination to overcome the limits of what nature has given us and improve our lives through material innovation, and does so with an eye to convenience.

And just as no man can make a pencil, no one man can make a beer hugger, for doing so requires a vast division of labor stretching from one end of the earth to the other.

It requires materials that do not grow on trees and cannot be pulled up from the ground. They must be made with complex manufacturing processes that depend on property rights, the price system, competition, and relentless entrepreneurship and marketing.

Will you accept what nature gives you or will you transform it?

Consider too that this small treasure is made available to you for only $1. How appropriate that this proclaims the name of the world’s leading institutional defender of human liberty: the liberty to drink, the liberty to innovate, and the liberty to fight back against the elements.

Beverage not included.

We only have a few, so get them while they last!


Mr Civil Libertarian January 13, 2011 at 12:22 pm

I lol’d, then I ordered one.

Keb Radics January 13, 2011 at 12:32 pm

Funny stuff if your into economics or beer.

jmorris84 January 13, 2011 at 3:07 pm


Joshua_D January 13, 2011 at 3:11 pm

“I, Beer Hugger” … no … “I, Beer Huggy” … nah … “I, Koozie” … maybe. I’ve been meaning to get a tee and a hat. I’ll add this to my order today!

Jim January 13, 2011 at 4:58 pm

Can I download this in PDF format? Thanks in advance.

Vedran January 13, 2011 at 5:55 pm

This is a must-have for any libertarian college kid. lol

Jule Herbert January 13, 2011 at 7:47 pm

Just bought ten. Mardi Gras is just around the corner.

Jesse Forgione January 13, 2011 at 7:58 pm

This just proves that it’s not possible for Jeff Tucker to write about anything without being brilliant and hilarious.

Jim January 13, 2011 at 8:41 pm

Well, that’s what you get from a guy who clearly knows how to enjoy his breakfast.

Peter January 13, 2011 at 9:04 pm

Oh, I so want to order some…international shipping would kill me, though…

Love the sales pitch!

evad1089 January 14, 2011 at 2:18 am

Just my luck… After finishing my daily allotment of beer I come online and find that I could have kept it cool in style.

Ryan January 14, 2011 at 3:55 am

Make one in the soft variety and I’m sold(I can’t fold a dense foam core in half, then store in my back pocket.

Brandon January 14, 2011 at 11:33 am

These are the soft fold-able kind

Lightbringer January 14, 2011 at 12:18 pm

Damn. When I first saw this I thought the LvMI had started a micro-brewery. Now that would be something to get excited by :P

Robert T January 14, 2011 at 1:19 pm

Lager von Mises Institute!!!

Michael A. Clem January 14, 2011 at 3:28 pm

Who says these are limited to beer bottles? I like the ice in my iced tea to not melt so fast.

jmorris84 January 15, 2011 at 9:13 am

Wait a minute… is that a Twisted Tea sitting in that beer hugger???

Cybertarian January 15, 2011 at 2:07 pm

“What is capitalism but the conquering of the cruelties of nature for the benefit of mankind? ”

No, capitalism is not that. Capitalism is a system of free market and private property rights to conquer the cruelty of mankind. In a system of solid but few and predictable laws, in a system based on incentives and encouragement and private property rights, humans have much more to gain by hard working and cooperating than by looting and killing.

Such a system makes looting and killing extremely risky and crime does not pay. In such a system, the risk versus reward of looting and killing just isn’t worth the risk. Too much risk, too little reward. So in such a system, individuals look for work, they save and they invest and they enjoy a peaceful and prosperous existence. Those who persist at looting and killing rarely make it to old age.

The problem is that under our statist socialist societies, looting and killing rewards more than hard work and honesty. To work is to be taxed, to save is to see your savings get destroyed by inflation and to buy property is to see the government tax you and tell you what you can and cannot do on your property only to have it expropriated to build a large shoping center.

How do you maintain peace and order in a society that doesn’t respect free market nor private property ? By FORCE, police and military and by deceitful propaganda.

The problem is that such a civilization is doomed to fail because it counts on only one thin line of defense: Repression.

Once a “bad guy”, fed up with tyranny, decides to go through the thin line of repression, he finds that passed this line there is nothing left to defend society. Our entire western civilization is “protected” by an infinitely thin but boldly decorated line of repression. Once an individual or organization gets passed that line, there is nothing left that defends society.

The reson society hasn’t collapsed yet is that there is not many people who knows this fact yet. But once more and more people understand this fact, there will be more and more of them that will get passed that line and who will invade society and break it’s rules.

After all, given all the taxes we pay and all the mandates we suffer, playing by the “rules” when there are no rules is quite foolish. Our civilization is doomed to fail and it will.

However, a libertarian civilization offers much more than repression, it offers incentives, hopes, dreams, recognition, a sentiment of belonging etc. There is a network of incentives, reasons, hopes and values that glues it into strength, resilience and prosperity. Repression comes a distant last but at this point, since it doesn’t encompass the entire civilization but only the fringe criminals, it’s no longer thin, it’s strong and unpenetrable and will destroy all those who try to get passed it. Such is a true civilization which firsts starts with as many incentives, garantees, values, hopes as possible and if all fails, which is highly unlikely, ends up with a force that makes you think twice, makes you retreat and consider all the incentives of free market and private property and you start looking for a job instead of trying to take over the mighty fortress of true justice.

CC CHEN February 21, 2011 at 4:24 am


We are a specialize koozie Manufacturers, in various styles and features for the entire satisfaction of our customer. We offer competitive pricing, outstanding service and quality that will exceed your expectations. Miller beer gets very good prices from us due to their huge quantities Please let me know if you have any interest and would like pricing.
Attached are our product photos for your reference.
If you have any questions and you can contact me directly.

Thanks and best regards,
CC Chen

Colorado springs April 20, 2011 at 6:28 am

The Oyster Princess is a 1919 German silent film directed by Ernst Lubitsch. It is a grotesque comedy in 4 acts about an American millionaire’s spoiled daughter’s marriage that just doesn’t go as planned.

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