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Source link: http://archive.mises.org/14840/the-people-on-the-move/

The People on the Move

December 2, 2010 by

The Keurig coffee maker is another landmark in the long struggle to leave the state of nature and climb to ever-higher stages of the great chain of being. At each stage, we can easily observe the path from the collective to the individual. FULL ARTICLE by Jeffrey Tucker

{ 26 comments }

JFF December 2, 2010 at 9:39 am

Jeff, there was a tiny potential problem with the Keurig system that still plagues the very excellent Nespresso espresso machines and other single-use units by others and that is you are forced to use prepacked coffee from a few brands that have made arrangements with the particular manufacturer. Keurig found a way around this by providing a K-Cup that you can fill yourself with whatever coffee you so choose. So if you like Stumptown, Illy, Lavazza, locally or home roasted beans, or even good old Maxwell House, you don’t have to settle for Coffee Shop Blend, Seattle’s Best, or Starbucks. An awesome idea and something their competitors should consider.

AubreyHerbert December 2, 2010 at 9:39 am

Jeff, could you tell me about the wonders of the HA pocket edition? :D

Jeffrey Tucker December 2, 2010 at 10:09 am

ha ha

Eric Roche December 2, 2010 at 10:37 am

I was a barista for three years and a friend gave me one of these a few years ago. I’m not quite sure why I received it. I had access to good coffee for free already.

Back to the point.

The thing, surprisingly, produces a decent cup of coffee. And in a work environment its an obvious answer. However for at home brewing I still prefer to make drip coffee, or French press it. I would love to see Jeffrey clean out a French press. It would make a great youtube video. The taste though… If you haven’t ever tried a French press I recommended going to a local coffee shop at ordering one, something in a medium non-acidic roast. Add some steamed half and half to it. I have never met a person that didn’t say it was the best tasting coffee they had ever had. I cant stress enough how every one should try it. Just remember that its a super strong form of coffee, so choose a bean which doesn’t have any burned taste to it already.

But it proves Mr. Tuckers point! Just because it tastes the best it is still unknown and unpopular, despite being around for ages. While the K cup, do to good marketing, a solid and reliable product, and an innovative design (cleanup is great!) is selling like the new edition of Human Action.

Personally, I gave away my Kuerig to a friend. I find the taste is better through other methods, and the cleanup doesn’t bother me. But i’m a barista. Of course it doesn’t bother me. Also those little cups were not affordable for the gallons and gallons of coffee I drink as a college student, they have come down in price considerably since I had the Kuerig though.

Albert December 2, 2010 at 11:26 am

I use the reusable Keurig adapter kit. I put my own coffee in and wash the grungy affair when I am finished. It’s cheaper, more efficient and greener. Hooray for capitalism and American ingenuity.

michel moinecourt December 2, 2010 at 12:18 pm

the best coffee is made in old italian machines .

michel moinecourt December 2, 2010 at 12:22 pm

making good coffee is as love: be sloww to do it,with italian way.

nate-m December 2, 2010 at 12:54 pm

Yes, but with the K-cups you can get as good as coffee you can buy anywhere in just 30 seconds. Fresh. (relatively). For most people working in a office coffee means drinking from a heated glass kettle that was probably sitting there for about 5 hours prior to them showing up.

Now if you can work at a place that has a nice huge contraption and you can spend 10 hours to make the best coffee possible then all the more power to you. Your a damn lucky person!

Bob December 2, 2010 at 12:49 pm

All the changes need not be more expensive.
The cell phone, for instance, in the hands of someone who does not need the world to confirm his (or her) existence, can be quite inexpensive.
EXAMPLE: Spending half the year on the east coast & half in west – residential phone in each place took regular charges – special long distance hook up cut costs, but “vacation” status while away for 6 months cut into any savings.
Cell phone goes in the pocket. Thats it.
Texting, photos, etc. are just the result of good marketing, as were cigarettes.
Personally, not only are they not needed, they are very annoying, like canned music in public places.

Albert December 2, 2010 at 12:52 pm

By the way, have you seen the Breville individual pie maker?

J. Murray December 3, 2010 at 10:50 am

That $80 thing that’s a flat griddle with added imprints? Buying pre-made graham cracker crusts is easier and takes up less space.

Christopher December 2, 2010 at 12:59 pm

Excellent article. However, in the evolution of the library, a pocket edition of a book (however incredible) doesn’t really represent the next phase. I believe that e-readers deserve that honor. To be sure, they have a long way to go before they can really be considered a replacement for one’s personal library, but in principle they offer an outstanding level of portability, storage space, convenience, and customization.

greg December 2, 2010 at 1:57 pm

This is exactly what I have been trying to say. Even with increases in the money supply, recessions, booms and every other type of intervention into our economic system, we still advance to a higher standard of living, one cup at a time.

Jim December 2, 2010 at 2:25 pm

I’m a french press man myself.

Jer Harlacker December 2, 2010 at 3:39 pm

I got the Keurig a couple of years ago and I love it. Yes, it is more expensive than ground coffee, but it was much less expensive than buying coffee from Dunkin Donuts or Starbucks every day. Everyone who tries it loves it, and the cult of Keurig seems to grow by the day. One word of warning though: the machine must be de-scaled regularly (I do it monthly) to avoid headaches. If you are waiting for the de-scale warning then you are waiting too long.

Michael Arko December 2, 2010 at 3:41 pm

Thank you, but I’ll stick with french press. Once you try that, you never go back to drip — in any capacity, even keurig. And what’s better tasting than freshly ground kona??

Stephan Kinsella December 2, 2010 at 3:50 pm

A perfect, brilliant article. I am in awe.

Stephan Kinsella December 2, 2010 at 3:54 pm

That said, I’m sticking with my DeLonghi Gran Dama :)

Travis Anthony December 2, 2010 at 3:51 pm

This is bizarre. I just recently bought the End the Fed coffee mug from the Mises Store because at work we got a new Keurig coffee maker. The mug is great, the coffee is OK – but I am picky when it comes to coffee.

Phinn December 2, 2010 at 5:04 pm

It’s all I hear these days — Keurig this and Keurig that.

I have somehow managed to make it through more than four decades of life without once hearing the name of Keurig. But I started working in a new office a couple of weeks ago, and found that they had a nifty coffee machine that dispensed individually-brewed cups, with the vaguely Germanic name of Keurig. So, I told my wife, “Starting at a new office is always stressful, but at least the coffee is decent. They have this machine called …”

“Keurig,” she said, before I could. “They’re great, aren’t they. All our friends have them.”

A few days later, I am at a friend’s tennis club. There on the counter is a coffee machine, with the label missing. My friend says, “You need to get one of these. It’s a Keurig!”

The next day, a client comes into the office for a conference call. I bring her a coffee, since I know she’s an addict, and she takes a sip, nods approvingly and tells me that we brew it good and strong at this office. I tell her I had nothing to do with the strength, since we use a machine that has these little pre-packaged cups, but I chose the dark roasted espresso-style flavor …

“A Keurig! I have two in my house. One upstairs, and one in the kitchen.”

And now here, on my favorite blog, a post about the damnable Keurig coffee system!

I expect to find 2 or 3 of them under my Christmas tree this year.

Or maybe I’ll get hit by a Keurig delivery truck on the way home this evening.

DW December 2, 2010 at 5:33 pm

Great article. Today is definitely NOT a good time to invest in Starbucks. ;)

Alan December 2, 2010 at 6:45 pm

Well this bit scares me a little:

“Prepare the landfills for mountains of used K-cups because that it is what is headed our way”

I’m sure we’ll have mandatory k-cup recycling in the near future.

j cox December 2, 2010 at 11:47 pm

ha ha ha ha ha ha ha

J. Murray December 3, 2010 at 10:51 am

I’ll stick with adequate sleep and exercise. No coffee for me.

Brit Miller December 6, 2010 at 1:31 pm

Come on now! Yes K-cup makes a “decent” cup of coffee. But that’s all. I’ll take fresh brewed, freshly ground Peabody or Blue Mountain coffee that wakes one up with its aroma across the house. I haven
‘t seen (smelled) a k-cup of coffee do that. Besides what’s really in that little cup of black liquid?

Randy Minnis December 23, 2010 at 2:23 pm

Great article! Lots of fun and insightful to boot. Thanks!

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