It’s time to explain the fiasco with Human Action yesterday. In a warehouse move, we found 87 copies an old edition of Human Action published in 1999. We decided to move them out for $15 each – after all, many were lacking the dust jacket and none had the slipcase. We figured it would take a few weeks or longer to empty our inventory.
All things are clear in retrospect, but yesterday afternoon we had no idea what the result of this announcement would be. Our servers were slammed as never before. The store actually crashed under pressure (which our webmaster says should not have happened, so we might actually might need some software tweaks, but of course the worst time to attempt that is when the whole world is trying to use your software).
In any case, after the server crashed, people turned to the phones, so our office was suddenly bombarded with phone calls. We are not exactly staffed for this, but we were taking names and addresses and trying to deal with the frenzy. Within about 15 minutes or so, and even with a dead store, all 87 copies were gone. Of course we all felt foolish for not having seen this coming.
In any case, we all feel terrible about this fate. It was no one’s intention. But it is a fact that many people wanted a low-priced edition of Mises’s great book. So here is what we’ve decided. Our other hardback of Human Action retails at $40. The Mises store has sold it for $36. To meet the demand and deal with the backlog, we are now making this available at $25.
Thank you again for, our apologies again, and we hope you can benefit from this new offer.